For executives in Perth, transportation is more than a means of transportation. It serves as an element of the workflow, emphasizes status and helps manage time, which is why more and more professionals are choosingluxury car rentals for the combined comfort, freedom and flexibility.
What People Choose on the Road
The SUV segment accounts for about 40% of all rentals. These cars are chosen for their spaciousness, reliability and the opportunity to travel not only around the city, but also beyond its borders. Sedans hold 35% of the market, remaining a convenient option for business meetings and short trips. Pickups account for 15% and are in demand among specialists who need to transport equipment and materials. And about 5% of rentals are for premium models that emphasize style and prestige.
How Big the Market Really Is
The Australian car rental marketis estimated to be US$1.32bn by 2025. This revenue is expected to grow annually at a rate of 5.66%, resulting in a total market volume of US$1.74bn by 2030. There are more than 1,629 agencies and over 90,000 vehicles in the country. This creates a wide range of choices and makes the service accessible to managers at any level.
Booking Smart and Saving Time
Online booking has become a common practice: you can choose a car in advance, compare prices and get a discount. More and more customers are using this method in which a car is taken in the city center and returned at the airport. This saves money and time.
Why Electric Cars Are Gaining Ground
The Tesla Model Y occupies about 40% of the leases on a specialized platform. The state program provides for the construction of 3,100 electric cars and 256 charging stations by 2027. More than 3,000 charging points are already available, and Western Australia has invested AUD 200 million in the development of this infrastructure.
Who Rents and What They Pay
The most active audience of tenants is people from 25 to 34 years old. They account for 28% of the market. Men make up about 70%, but the proportion of women is steadily increasing. The average cost of renting a mid-range car is 90-120 AUD per day. SUVs are more expensive during peak months from 150 AUD per day. A week’s rent costs about 725 AUD, and insurance adds another 20-30 AUD per day.
Why It’s a Strategic Move
Car rental in Perth has ceased to be an exceptionally practical service. It has become a strategic tool that helps business leaders maintain flexibility, strengthen their image, and maintain productivity. With a growing market and the active introduction of new technologies, renting is becoming not a temporary alternative, but a part of the business culture.

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